At Kidsimply, we aim to empower, educate and celebrate diversity through our range of products which provide representation to people that are marginalised in society. We strongly believe in the need to showcase books and toys that are representative for all people, especially those most underrepresented. It helps create a community where we acknowledge our shared humanity, our experiences and respect our differences.

Kidsimply was founded out of love for family and the belief that quality products that have been produced sustainably don't have to cost the earth. They can even create socio-cultural, economic and environmental value for everyone involved in the supply chain and help parents to manage their everyday lives with less stress.